VTS Activate Multifamily Becomes the Global Leader in Resident Experience Technology, Achieving Record Adoption Among Top Landlords

NEW YORK – June 5, 2025 – VTS, the industry's only technology platform that unifies owners, operators, brokers, and their customers across the real estate ecosystem, today announced record adoption across a number of key metrics for its resident experience solution, VTS Activate Multifamily. The announcement comes as a number of major landlords have recently selected VTS Activate Multifamily as their resident experience solution of choice, marking significant growth for VTS and a spike in metrics across the board, bringing the total number of users on VTS Activate Multifamily to nearly 600k, in over 400k residential units, across 5 countries and 3 continents globally. Major residential industry players such as Lendlease, Habitat, and Stonehenge, among others, have all selected and deployed VTS Activate as their resident experience solution of choice for properties across their portfolio.

VTS Activate Multifamily provides owners and operators with a new solution to fully integrate and elevate their on-site experience in multifamily properties – increasing resident satisfaction and equipping teams to best serve them. With in-app resident and property insights, multifamily teams understand what resonates with residents and take action to strengthen their communities, increase efficiency, and secure renewals to generate and protect revenue. VTS Activate Multifamily was created as a singular ecosystem to connect property teams and residents to each other and the building, and facilitates tasks such as opening doors, work orders, registering guests, managing packages, rent payments, amenity reservations, communications, and more. In-app communications give residents a direct connection to their community, which can notify residents about things such as events, promotions from nearby retailers, property updates, and more at their fingertips. For a single building or across a portfolio, VTS Activate Multifamily has the unique ability to scale and grow alongside owners and operators of apartment and condo communities, single-family rentals, student housing, and senior living.

“Multifamily owners, operators, and property teams face unique challenges in how to best serve residents with a best-in-class experience. The right data and insights, as well as technology to facilitate the daily journey of residents through a property, are now essential for multifamily companies to continually attract and retain residents,” said Nick Romito, CEO of VTS. “Innovative residential companies recognize the importance in providing their staff and residents with a seamless property experience, while also benefiting from deepened relationships, and unparalleled insights to help teams understand their residents, how they’re using space, and the value they get from it – generating more revenue through renewals and lower vacancy rates.”

With built-in operations features and sophisticated tools to deliver the right communications, content, and experiences to the right audience, VTS Activate Multifamily delivers a seamless and personal end-to-end experience at scale, driving engagement and increasing property satisfaction. Through insights that measure sentiment health and activity, multifamily operators and property teams can best anticipate needs of residents, navigate renewals, and deliver value through a tech-enabled experience, meeting the demand of residents in today’s multifamily market.

“As our teams continue to focus on delivering the best possible lifestyle experience for our residents, VTS Activate Multifamily has proven to be an invaluable tool for building management, resident engagement, and relationship development,” said Michael Carson, Chief Technology Officer at Habitat. “This resident experience platform, powered by VTS, offers a sleek, branded interface for residents and streamlined workflows for our staff. The result is increased resident satisfaction and improved operational efficiency — both of which contribute to higher renewal rates and greater revenue generation.”

Beyond insights, access control, and operations management, VTS Activate Multifamily delivers sophisticated marketing capabilities that allows property management to create highly configurable, branded programming across their spaces and resident network to curate a sense of community. With events, perks, content, communications, and more, the experiences and offerings delivered to residents increase engagement and revenue.

For more information on VTS Activate Multifamily, visit our website, and our interactive experience.

About VTS 

VTS is the industry's only technology platform that unifies owners, operators, brokers, and their customers across the commercial and residential real estate ecosystems. In 2013, VTS revolutionized the commercial real estate industry’s leasing operations with what is now VTS Lease. Today, the VTS Platform is the largest first-party insights and collaboration engine in the industry, transforming how strategic decisions are made and executed by real estate professionals across the globe.

With the VTS Platform, consisting of VTS Lease, VTS Market, VTS Activate, and VTS Data, every stakeholder in real estate is given real-time market information and workflow tools to do their job with unparalleled speed and intelligence. VTS is the global leader, with more than 60% of Class A office space in the U.S., and 13 billion square feet of office, residential, retail, and industrial space is managed through our platform worldwide. VTS is utilized by over 45,000 professionals and over 1.2 million total users, including industry-leading customers such as Blackstone, Brookfield Properties, LaSalle Investment Management, Hines, BXP, Oxford Properties, JLL, and CBRE. To learn more about VTS, and to see our open roles, visit www.vts.com.